Company Description
The Marketing Analytics Specialist supports the modelling capabilities that cover all marketing data that form the Red Bull Marketing mix.
The primary focus of the role is on sales analytics and reporting, including pricing, promotions, business intelligence, distribution, and assortment analysis. You will have a crucial role in integrating data and translating insights into actionable strategies. Additionally, you will support the analytics team in leading the future Marketing Analytics modeling agenda and developing in-house modeling capabilities and analytic projects.
Job Description
STRENGTHEN THE DATA ANALYTICS IN PRICING, PROMOTIONS & ASSORTMENT
You’ll support analytics capabilities and research new techniques using existing data and other methodologies. This is to strengthen analytics on distribution and assortment efficiency as well as on pricing and promotions effectiveness including regression, elasticity modelling and conjoint studies.
SUPPORT DATA MODELLING INITIATIVES
In this role, you will develop Red Bull’s capabilities to understand, extract, clean and analyse data from a range of systems and data sources. You will be part of Marketing Mix Modelling projects with multiple stakeholders & markets involved, which includes navigating through challenging requirements (such as incomplete data) and ensuring the projects are delivered in a timely manner and documented effectively.
TIMELY & ACCURATE REPORTING
Part of the role requires accurate and timely reporting on business intelligence, looking at category development, share performance, competition development, new product monitoring & assortment/packaging analysis.
IMPACTFUL PRESENTATIONS
The key to the role is delivering actionable insights to the Headquarters, regional and local stakeholders. To reach this goal, you’ll work with data and systems as well as the different marketing teams to build an integrated picture of the business to give relevant, accurate and timely recommendations.
Qualifications
University degree (ideally Masters) such as Business, Economics, Mathematics, Market Research, etc.
Fluency in English, additional languages a plus
2+ years’ professional experience
Strong analytical skills using internal and external data sources, especially experience in working with sales data from Nielsen, IRI or equivalent
Market research experience is a plus
Additionally, experience in econometric modelling and time series analysis, using commercial statistical software such as R/Python, is a plus but not required
Ability to draw the insights from multiple complex data sources to draw patterns
Ability to communicate effectively with stakeholders at different levels of the organization, across functions and from different cultural backgrounds
Additional Information
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.041 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
